Is your marketing approach ready for the new year?

The digital world is changing rapidly and with it the possibilities and approach in the field of online marketing. Are you not yet aware of the latest online marketing trends for 2019? Be sure to read this blog from start to finish and see what opportunities there are for your company.

Looking back to online marketing in 2018 …

Most of the trends that we will see more this year are not entirely new. Already in 2018, a lot happened and in 2019 we will build on that. A short summary of the developments that we saw last year:

Mobile has overtaken desktop. Mobile optimized websites are given priority in the search engines.

We saw the video playing an increasingly important role on websites and social media.

The AVG was introduced, which also restricted privacy data intended for marketing purposes.

Live streaming became more popular thanks to Instagram Stories, Facebook Live, and Snapchat.

Chatbots were used more often, although this technology is still under development.

The online marketing developments for 2019

Below you will find the most important developments for 2019 in the field of online marketing.

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1. Social media becomes a conversion tool

Where social media was previously mainly used to raise brand awareness and engagement, we see that the goal is increasingly shifting towards direct conversion. Social media facilitates all functions of an effective sales platform, making it increasingly commercially usable.

2. Tell stories

Where regular social media posts are placed more often to achieve conversion (trend 1), online stories are increasingly being used as a branding tool. You can actively share stories with Instagram Stories, Facebook Live, and Snapchat. The need for your customers to immediately see what you post is higher because these stories are only temporarily visible.

3. Participate in social media groups

Maybe you have once been part of a Facebook or LinkedIn group. Until recently this was not very popular, but the new features that have become available make it a lot more interesting. In Facebook groups, you can now also participate in groups with a company page, which considerably increases the possibilities for business interaction. LinkedIn also offers many new features, including easy sharing of article quotes and videos in group discussions.

4. Direct messaging

Direct messaging functions are more often used commercially. For example, Facebook Messenger offers the possibility of using chatbots. These can be used by companies to actively approach potential customers via Messenger. WhatsApp can also be used for similar purposes. Moreover, WhatsApp is regularly used by companies as a means of communicating with their customer service.

5. Become even more transparent

More and more people are orientating themselves online before they make a purchase decision. Someone who views your website and that of your competitor who offers the same can find it difficult to make a choice. He does not yet know you both, so there is no question of recognizability or a relationship of trust. He wants to be helped in his choice. How do you do that? By being transparent and by making clear that you are the expert and have all the knowledge and experience in the house. Sharing your knowledge may feel awkward or illogical in the beginning, but it is essential to stay ahead of the competition and gain the trust of potential customers.

6. Pay attention to the content

A news item with a headline that promises that you will now read or see something that will surprise you, but that will not deliver. That is clickbait, it causes people to be triggered to click on a link and then end up on a certain page. Receiving a lot of clicks just doesn’t mean much. I absolutely believe in catchy titles that invite you to continue reading, but then the content behind it must be relevant, interesting and qualitative. If not, you will only annoy your readers and ultimately not reach your target audience. Pay a lot of attention to the content you post.

7. Digital automation of online marketing

Digital marketing is growing so fast that a shortage of experienced, creative employees is expected. Not only for that reason but also to relieve yourself, lower your costs and grow with your company it is wise to automate as many processes as possible. It also offers you the opportunity to handle leads smarter. Consider, for example, an automated website or e-mail system. The Online Marketing Expert is happy to help you digitize and automate your online marketing activities.

8. Virtual Reality

Although the development is still in its infancy, VR is already regularly used for commercial purposes. VR cannot be used effectively for every sector or product, but as an online marketing tool, it certainly offers opportunities in the near future. So keep an eye on the VR developments in 2019.
Do you want to know more about the latest online marketing trends of 2019 in a personal conversation? And do you want to use this structurally and systematically to take your company to the next level? Then let’s get acquainted!

Why bet on Online Marketing?

Do you want to know why betting on Online Marketing is so incredibly important for your company? 
In this article we tell you exactly why a company is doomed to fail in 2019 when it does not use the possibilities of Online Marketing.

Times change; and certainly on a digital level, things are evolving at lightning speed. 
Of course we all want to keep up with the times; standing still is going backwards. 
This not only keeps us sharp, but in this way all kinds of new opportunities come our way.

That’s how it works with Online Marketing for companies. 
The way in which potential customers and companies come into contact with each other is completely different than, say, 10 years ago. 
By using different Social Media channels, a properly converting website and online advertising in the right way , you increase your target group and thus generate many times more opportunities (and revenue) than through the traditional route.

Today, as an entrepreneur, you no longer have to wait endlessly for a customer to find their way to your physical store. 
Or as a representative to ring around all day in the hope of decorating an appointment with a prospect.

With Online Marketing, there is a direct digital highway to your product or service, so that you as a company can create many times more sales. 
Potential customers who end up with you in this way are already interested in your products and services: warm leads.

Do you want to know why Online Marketing is a must for every company or company? 
We have listed a number of important benefits for you.

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Outsource Online Marketing?

We often hear it at companies: the management of the Facebook and Twitter page is provided by a nephew. 
After all, the youth are good with those things, right?

However, success and generating leads goes one step further than that … 
By making the right use of the various possibilities within Online Marketing, you not only reach a larger target group for your product, brand or service. 
Advertising online and using Social Media channels also ensures that new customers find their way to your company better.

With online advertising you can therefore reach your target group in a fast and targeted way. You are no longer dependent on the regional reputation of your website, because with online advertising you reach target groups in predetermined regions.

This not only works much more effectively than traditional Marketing, but it is also many times cheaper. 
All respect for the nephew; but Online Marketing is a profession …

More and more mobile visitors

Nowadays we can be reached anytime and anywhere through our smartphone or tablet.

The trend is that today websites are often visited more often via a mobile device than via a PC or laptop. 
Partly because of this, the road is completely open for companies and companies. 
With Online Marketing you can reach the people who ensure the growth and turnover of your company at any time of the day.
A well-designed advertisement is often sufficient to lead the hungry customer directly to the store. Literally.

On Social Media channels and websites, satisfied customers also have the opportunity to share their positive experiences with your company. 
Reading positive reviews and experiences from others can immensely strengthen confidence. 
Result? An increasing circle of returning customers. 
The so-called snowball effect is therefore certainly true with Online Marketing.

 Good luck!

Nowadays we spend twice as much time online as twelve years ago and that has changed a lot. Because we have unlimited access to information, the way we make purchases – both in B2C and in B2B – has changed dramatically. That is the reason that traditional marketing methods are less effective than a few years ago.

Marketing is about connecting with the target group, in the right place and at the right time. Today it means that you have to meet your target audience where they spend the most time: on the internet.

That is where Digital Marketing comes in. Digital Marketing is the umbrella term for all your online marketing efforts. Or in other words: any form of marketing that is online.

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But what exactly is Digital Marketing?
digital-marketing.pngDigital marketing is the promotion of your company by using online channels and concepts, such as the website, search engine optimization, digital advertising (paid), social media, blogs, etc. to achieve the objectives.

From the website to online branding, there is a whole spectrum of tactics and resources that fall under the umbrella of Digital Marketing. The most successful digital marketers have a clear picture of how every resource and tactic contributes to achieving the objectives.

I have listed the most common Digital Marketing resources and tactics for you:

Most used Digital Marketing resources
Most used Digital Marketing tactics
Website
Search Engine Optimization (SEO)
Blogs
Content Marketing
E-books and white papers
Inbound Marketing
E-mail
Email Marketing
Landing pages
Social Media Marketing
Info-graphics
Marketing Automation
Social media
Digital Advertising (Paid)

What is the difference between Digital Marketing and Inbound Marketing?
We often talk about Inbound Marketing and at first glance Inbound Marketing and Digital Marketing are alike. Both are focused on online and content creation. And although many marketers will say that Inbound Marketing and Digital Marketing are almost the same, there are still a number of differences.

The term Digital Marketing makes no difference between ‘push’ and ‘pull’ marketing tactics (or ‘inbound’ and ‘outbound’ methods). Both approaches fall under the umbrella of Digital Marketing.

Outbound methods are aimed at sharing a marketing message with as many people as possible – regardless of whether it is relevant and whether the target group is waiting for it or not.

On the other hand, marketers who use inbound tactics make use of online content to attract the main target audience by sharing only content that is of value to them. One of the most powerful Inbound resources is a blog, with which you can create content that adds value and answers questions from your ideal customer.

Ultimately, Inbound Marketing is a method that uses Digital Marketing resources to attract potential customers, convert them to leads, and ultimately close the deal. Digital Marketing is simply an umbrella term to describe online marketing efforts – of any kind – regardless of whether it is inbound or outbound.

Does Digital Marketing also work for B2B companies?
Digital Marketing can work for any company in any industry. No matter what your company sells, Digital Marketing is still about defining the target group ( buyer personas ), identifying the wishes and needs of the target group and creating valuable content. However, that does not mean that B2B companies must do it in the same way as B2C companies.

In contrast to B2C companies, the Digital Marketing activities of B2B companies are generally focused on online lead generation with the aim of ultimately speaking to someone from Sales. That is why your marketing strategy should be focused on attracting and converting qualified leads via the website and other digital channels such as social media and e-mail. So that you can eventually transfer them to Sales.

What is the most important advantage of Digital Marketing?
Unlike most offline marketing efforts, you can see the results in real time with Digital Marketing. If you have ever placed an advertisement in a newspaper, then you know how difficult it is to estimate how many people actually saw the advertisement. You do not know how many sales that ad was responsible for – if it is.

With Digital Marketing you can measure the ROI of almost any of your marketing efforts, such as:

The number of website visitors per month
The number of (qualified) leads per month
The number of conversions per blog or landing page
However, there is one condition: you must have the right tool (s) to make your efforts measurable. Why? All individual channels, which you manage independently of each other, ultimately do not provide insight into how much traffic, leads and customers Digital Marketing will ultimately deliver. While you do need these results to demonstrate the added value of your efforts.

Fortunately, there are tools available that will give you insight into this. Marketing Automation is another concept for this.

Because Digital Marketing makes it easier to make all efforts measurable, it is also much easier to adjust. For example, if only 10% of the total number of website visits comes via organic traffic, you know that it is a point of improvement that you can target.

Digital Marketing also works in niche markets
It seems clear to me that Digital Marketing is indispensable to be where your customers and prospects are, namely the internet. And that applies not only to B2B companies that operate in a large playing field, but also to B2B companies that focus on niche markets , such as companies in the manufacturing industry.

Do you want to know more about successful Digital Marketing for manufacturing companies, and how this strategy can also apply to your organization? Then visit our knowledge session ‘More customers with Digital Marketing in the manufacturing industry’ and learn from another manufacturing company how they became commercially successful.